News

Word of Mouth (WOM) in 2021

Posted by Max Hitchins on

Word of Mouth (WOM) in 2021
Word Of Mouth (WOM) marketing was, is still and will probably always be the best and most inexpensive marketing you can do.

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Strategic Thinker and Innovator - David Kong CEO Best Western

Posted by Max Hitchins on

Strategic Thinker and Innovator - David Kong CEO Best Western
Post Pandemic Thinking for Hospitality and Tourism provides innovative and strategic ideas. Whilst it might have appeared to be a good idea to be a quarantine or migrant hotel during 2020, I don’t think it would ever be a strategy used by David Kong the CEO of Best Western Hotels.  

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Industry Learnings from The Plough Inn on Southbank Brisbane

Posted by Max Hitchins on

Industry Learnings from The Plough Inn on Southbank Brisbane

Jason Shearer, owner of The Plough Inn, Southbank, Brisbane, Australia wrote me having purchased a copy of Post Pandemic Thinking for Hospitality and Tourism.

He says.. “Cash is King” … but, we believe, today “Data is Power”! He believes the post-pandemic success will be driven by engaged customers and engaged employees. Jason has improved the pubs service and quality of data from venue reporting to customer and staff feedback.

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Take Time To Think

Posted by Max Hitchins on

Take Time To Think
Henry Ford, the founder of the Ford Motor Company, once said “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” This prompted me to begin a daily quest to learn  ’something new each day’.  I remember thinking “If I learn something new every day, in one year, I will know 365 more things than I know now.”  I call it my 4T Principle. 

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Pandemic Thinking for Hospitality and Tourism

Posted by Max Hitchins on

Pandemic Thinking for Hospitality and Tourism

MEDIA RELEASE - How it all began One memorable thing that happened to me, during the ‘March/April isolation’ period of Covid-19 in 2020, was a telephone call from a staff member from the office of our local politician - Trent Zimmerman. The caller said “Hello Mr Hitchins. My boss, Trent Zimmerman, asked me to call you to see if you are OK…and if there is anything we can do for you?“  Now, I barely know Trent Zimmerman. But I found this idea of having one of his staff members contacting me, at that time, to be very impressive. What a simple and...

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